Promotional Strategies to Boost Sales for B2B Marketers

B2B marketing is a funny business and very different to the B2C marketing world. Unlike consumer campaigns, where a mass marketing approach is often adopted, B2B Marketing is much more about developing longer term relationships with a smaller amount of customers and maximizing opportunities for up-selling, cross-selling and repeat business.

But as a B2B Marketer, how can you stand out from your competition and ensure that your brand is recognized and remembered by your target customer? Here are some great ways to ensure you keep your brand in the forefront of your customers’ mind.

1) Organise breakfast events & webinars

One of the best ways to promote yourself is to demonstrate your expertise while providing some value to your prospects before they buy. Holding breakfast events and workshops is a great way to leverage your expertise and build your contact database while delivering real value to potential customers who will appreciate you for it. If your customers are not local, then consider offering webinars, which can be dialled into from anywhere in the world.

2) Produce Whitepapers

Producing content which can be mailed out to your contacts all over the world is a great way to demonstrate your credibility and expertise and keep your brand in the forefront of people’s minds. In B2B marketing, most people don’t appreciate a hard sell, but they do value information which can help them do business better and will appreciate those suppliers who take the time and trouble to help them with no obligation to buy from them in return. The more you can show your skills and understanding, the more they will trust you and your ability to deliver for them, increasing their chances of buying from you.

If you have a few impressive clients, considering approaching them to partner with you on a whitepaper which could include commentary from you as well as from key spokespeople at some of the brands you already work with. Credibility by association has massive value in the B2B world and will help show that you are trustworthy if other respected brands are using you already.

3) Get on top of your PR

Most businesses in the B2B world are so busy working that they have little time to take sales calls or to source for new suppliers, but what we do know is that they value the information they can source from respected trade publications, their websites and their newsletters. Creating a strong and consistent PR strategy is the key to getting your brand in front of your target audience at a time when they are ready to absorb information and take notice. Remember coverage via good quality PR is always more credible than paid for advertisements, especially if it appears in a magazine or website that your customer trusts.

4) Be seen at the right trade shows

Attending trade shows is a great way to get in front of your target audience in an environment where they are ready to be sold to, albeit softly! Trade shows are more about getting your brand out there, networking and meeting people, rather than discussing business. The age old saying of ‘people do business with people they like’ has never been truer than at a trade show, so focus on building relationships with people first and the business will come second. One of the most useful things to do at trade shows, whether you are exhibiting or just attending, is to have some good quality business cards or promotional items to hand out to potential prospects. USB Business Cards and USB Flash Drives are excellent ways to leave lots of valuable information with potential customers in a small, handy and attractive USB stick or card. Opt for a storage capacity of 2GB as this the most popular and gives you the ability to pre-load it with important information about your company, while also leaving enough free space for users to store their own data and information on it too.

B2B marketing in the current climate can be a challenge with longer lead times than ever before, but with the right approach to building your profile and the right promotional products to keep your brand at the forefront, you can look forward to a prosperous year ahead!

Web Video Promotion Strategies for Online Businesses

In recent years, video marketing has continued to grow at an astonishing rate, spurred on by the increase of video sharing sites such as YouTube. Hundreds of web videos are being added daily by promoters using them as a means of generating traffic to their websites. Here you will find a few video marketing guidelines that you may find useful in promoting your own web videos.

In order to make sure that your videos are rated highly by Google, it is important to make sure that you use the proper key terms in you video heading and subject description. The heading is important because it is the very first thing that will be seen on the video. The heading is what draws the viewer’s attention and allows them to make a decision on whether or not it is something they want to watch. Therefore, in order to snare the viewer it is crucial to have an excellent subject heading, and more viewers will mean more visitors to your website. It’s that simple. Headings should be kept short and sweet in order to be effective, and naming your product or service in the heading will help to spark interest and let the audience know what to expect when they watch your video. Understanding the importance of a heading is essential in the promotion of your videos.

Another strategic tip in making sure that you get the attention you want is to post more than one web video, as a single video will not be able to out shine the millions of others that already exist on the web. In order to avoid being overshadowed by rivals you will need to create several videos that focus on the same target audience. This will also help to earn you a higher ranking and allow you to distribute your videos more widely. Many promoters who only post a single video will later find themselves wondering why they aren’t meeting with successful. Your capacity to get the results you want depends entirely on your ability to branch out effectively and make sure your web videos are seen.

One of the simplest and most effective video promotion strategies is to post your videos on your personal web page and/or blog site. You should not have to put your trust solely in internet sites that share videos as your only resource, as vlogs or video weblogs can also be their own highly useful resources. Since Google catalogs and rates videos, making use of your web page and blog in tandem will give you a very effective pairing. By using your own sites you will also be able to avoid the possibility of your web videos being removed since you are the host. Once you have begun to build a collection of videos on your web page you should start to notice an influx of guests to your site. Essentially, the more videos you produce and host, the better your results will be, allowing your company to develop and grow.

Useful Web Business Promotional Strategies

Having a dynamic website with no movements is as advantageous for your online business like a smart and active traveling sales-man, sitting in the office whole day, and doing nothing. The majority of businesspersons and somehow many web-designers are responsible for producing massive websites that are present on the web but do not attract traffic. In order to earn money online, you have to bring visitors to your site.

There are hundreds of exclusive ways and using these methods, you can generate traffic on your website. Internet marketing, website promotion and more techniques you apply the better chances you have of spawning a strong base of visitors. Here are some web businesses promotional strategies that can help promoting your online business successfully.

Article writing
Article writing is an incredible web site promotion tactic for many reasons. Firstly, as there are numerous directories on web it is probable there are some particulars to your niche. The more targeted your audience, the better the traffic will be. Submitting articles to various directories under categories relating to your business can definitely attract people who are searching your topic, not just time passers. All article directories offer a resource box at the bottom of the article in which you can add a backlink to your web site.

Forums, just as article writing is a great way of getting targeted traffic. However, some marketers understand the power of forums. There are a few forums on the web for virtual marketers, allowing you to talk with other people who have the same common interests. Yet again, if posted articles are exciting and informative, other forum members will perhaps want to visit your website.

Paid ads
Paid banner advertisements can be very costly, but they do also enhance traffic fast. Banner advertisements get you quick reach across the web, but you do have to be willing to apply and make them useful. You should always be targeted with your online marketing, do not just spray and prey as said in the web marketing industry. Some of the good places for your ad to be seen are on article directories, competitors’ web sites and search engines.

Pay-per-click promotion is not as useful as it used to be due to increasing boundaries put on advertisers. Yet, it is still a great gizmo; the key is using PPC advertising correctly. To have success with this web site promotional tool it is necessary that you do careful keyword research, always review, and evaluate your results.

Link trading
Link trading or two-way link, as it is otherwise known as a technique that has been around a long time. The key to making this work is bartering links with sites that have high rankings on Search Engines. Whereas, this could be a successful Google Search Engine Optimization strategy, the Google bots are familiar to this strategy, therefore, it is always good not to do frequent two way-links, rather build up a network of back links if possible.

There are several web business promotional strategies to advertise and promote your web site. It is always a good aim to attract traffic from a multitude of sources, as depending on just few traffic sources might not bring you any good results.