Five Tips On Promoting And Marketing Your Portrait Photography Website

The portrait photography business is a competitive industry filled with a wide variety of portrait photographers with skill levels of all ranges. Unfortunately, being a quality portrait photographer doesn’t always mean that your business will be booming. There are hundreds if not thousands of talented professional portrait photographers in the United States who are not getting the results they want or the business they need to meet their financial goals.

Please consider the following marketing and promotional tips for your portrait photography website. The fact of the matter is that marketing is the most important aspect of having a successful portrait photography business. If you want to make succeed as a portrait photographer, the following tips should be very helpful.

Tip #1: Website!

Since the dawn of the Internet age, websites have become the most powerful and effective strategy for photographers to showcase their respective portfolios. If you don’t have a website by now then you might as well forget about increasing your business. Even for the photographers who have been in business for 30 plus years, a website is an essential thing to have. Not having one is akin to not having a telephone number: it’s that important!

Tip #2: Your website must be impressive!

Your website is you. That is, your website is a virtual you. When potential clients visit your website, they are looking at something that is an extension of who you are. It is imperative that they are impressed with the look and feel of your website as well as the presentation of your images and content. It never ceases to amaze me at how many portrait photographers have websites that look sloppy, unprofessional and downright ugly! If you want to gain business as a result of your presence on the Internet, you absolutely must have a professionally designed, easily navigable and aesthetically pleasing website. If your website is missing any of these elements, I would advise you to remove it from the Internet. It’s better to leave no impression at all rather than a poor impression!

Tip #3: Finding a qualified web designer

Be sure to do your homework before plunking down thousands of dollars for your new website. Be sure to carefully review your prospective web designer’s portfolio. Find out whether the website they will build for you is a custom, one of a kind website or a template website. Although custom websites cost more, they are usually worth the money as they will set you apart from the competition. It’s never a good thing for a photographer to have an identical website as another photographer in the industry.

Be sure to find out exactly what is included in the price they quote you for the new website and review the contract carefully to ensure there are no surprises.

Tip #4: Marketing your website

Just having a good looking website isn’t enough these days. Getting found on the search engines for high value keywords is one of the most effective ways in increasing your portrait inquiries. A well-known portrait photographer in Denver, Colorado – Julie Harris–estimates that 80 – 90% of her portrait inquiries can be directly attributed to her high search engine rankings on Google, Yahoo and MSN. “Without the traffic to my website, I don’t know where my business would be,” says Ms. Harris.

The effectiveness Search Engine Optimization and Search Marketing cannot be overstated. The Internet is full of free articles that will help you figure out how to go about implementing a successful website marketing and promotion campaign. You may also want to consider hiring a professional SEO consultant to help you with your website marketing strategies.

Tip #5: Maintaining and updating your website

Keeping your website up do date and fresh is extremely important. Try to get into the habit of uploading new work to your portfolio on a monthly or bimonthly basis. If you have a great portrait session, replace some of your older stuff with the new images. This will ensure that you’re always showing off your best work and it will encourage people to keep visiting your website to see your new work.

Are You Targeting The Wrong Sites To Drive Traffic While Promoting Affiliate Marketing Programs

To drive traffic for the purpose of promoting affiliate marketing programs, you would rely on various websites and albeit on search engines as well.

Here are just a few tactics most affiliate marketing programs use to drive traffic.

  • You may indulge in article marketing
  • Use search engine optimization with the relevant keywords
  • You would advertise online and put up sponsored links
  • And you would try and create a presence on public forums, blogs and social networks or social media

The aforementioned techniques are not exhaustive because you may also create a referral network, have link wheels across the web and also do paid reviews and testimonials. Each and every technique that you plan and execute has to be implemented relevantly and you have to bear in mind your target audience.

Most affiliate marketing programs target the wrong sites. Many target the wrong keywords. You would fail to drive traffic if you are not reaching out to the users or audience who would be interested in your affiliate marketing programs.

Here are a couple of examples how you can go wrong with your promotional strategy to drive traffic.

  • You use keywords that are relevant to your affiliate marketing programs but not those that users would employ to get to your program. For instance, if you are running a multilevel marketing program or looking for new connections to grow your network then you would perhaps target keywords that are relevant to your company or brand name, products or services that you offer and generic keywords related to making money and similar stuffs. What you have to target is specific keywords that those people would search who would be your potential customers, prospective leads or would be interested to sign up in a network or program like yours.
  • Do you create a profile of your target audience and then strategize your promotions to drive traffic for your affiliate marketing programs? Most people don’t. You need to bear in mind the age, lifestyle, location and mindset of people who would be your potential customers or associates. After you have a detailed profile, only then should you create a promotional strategy, right from the lingo of your communication to the essence of the message that you wish to convey.
  • You may have a list of websites, forums and blogs where you would promote your affiliate marketing programs to drive traffic. Are you targeting sites, blogs or forums where people only seek information and do not act or react? Many programs fail because of this reason. You have to use sites, classifieds or directories, forums or blogs that have people looking for solutions and a way out and not just educative information or troubleshooting guides.

Home Business Website Promotion and Marketing Plan – 5 Critical Elements

No doubt you have started your home business to make money and become successful, and for this to happen you will need to have a specific promotion and marketing plan in place. This don’t have to be complicated, but you need to know where you are going, how you are going to get there, and when you plan to get there.

Many of the people who are looking to start a home business do not have the slightest clue as to what they are getting into. They hear about how easy it is to make money on the internet, and they just jump on the band wagon without any plan whatsoever. Many of them get caught up in all the hype, jumping from one program to another and after a few months realize that they have not accomplished anything.

Whether you are just getting started or you have been doing this for a while here are five (5) critical points that you need to pay very close attention to, if you are serious about your success:

(1). Set Your Aims And Objectives – Before even thinking about promoting your website you will need to lay out a plan as to what you would like to achieve from your efforts. Be specific about the amount of money you would like to earn. If it takes 100 visitors to make a sale, this will give you an idea of how much traffic you will have to generate to your site in order to reach your goal.

(2). Establish Your Marketing Budget – You need to have an advertising and marketing budget for your home business website. Even if you will be spending just $100 per month, you should have that written down on paper stating how it will be spent. By doing this you will know what paid traffic methods you can afford to use and how much you can spend on each.

(3). Acquire The Tools And Resources You Need – There are some things that you will need to get your home business off and running. You should be building your list from day one and for this you will need a simple one page website to collect names and emails, hosting for your leads capture page, and an autoresponder to followup with your subscribers. These are the bare essentials to start.

(4). Lay Out Your Advertising Strategies – Two of the quickest ways to generate traffic to your home business website is pay per click (PPC) and ezine advertising, but these are paid sources and PPC could really eat up your budget fast if you are not careful. If you can afford to send one solo ad to an ezine weekly that could get you some quick traffic. If you have a small budget then start with some free methods like article marketing, forum advertising or social media.

(5). Tracking And Testing – You should test and track all your advertising and promotion activities. This is the only way you will know what is working or what needs to be dropped. Using an autoresponder service like Getresponse.com or Awebber.com will allow you to do some tracking and testing. Please do not advertise blindly, especially if you are spending money.

Having a specific plan in place for the marketing and promotion of your home business website is a very critical activity that you should address promptly. Remember the saying, “If you fail to plan, then you plan to fail.” Failing to plan has been the downfall of many dreams and goals. This one component could decide whether you win or lose in this game of life.