Archive for

Top 10 Salon & Spa Promotions and Marketing Ideas

1. Networking and Connecting to gain the Leading Edge.

Getting out and making a name for yourself is important. It’s not enough to place a sign out front and run an advertisement in the paper and wait for the phone to ring. You are more likely to get business from people who have made contact with you or know you. Participate in your community and join groups where you can network with people in your suburb or town, you’ll be able to make connections, get the word out about your salon and spa and bring in some new clients. Get out, meet people and increase your business visibility.

2. Stealth Marketing

Use Viral Marketing to build your brand awareness and enhance your marketing efforts. By using pre-existing social networks like Facebook, YouTube and Twitter you can get the word out and create buzz for your salon and spa. Stealth marketing can encompass social networks, text messages, blogs and blog posting all with the purpose of gaining visibility and increasing your marketing objectives.

3. Email Marketing

As a day Spa, Beauty or Hair Salon owner your client list is a precious asset. Consider the lifetime value of a client. How much does each of your clients spend on average per month, per year and over a lifetime? It costs anywhere from 5 to 8 times more to gain a new client as opposed to retaining your clients. Therefore, you need to place a strong emphasis on keeping existing clients. Keeping in touch with your clients to stay top of mind is important to gain repeat business. Email Marketing is a highly effective way to build and maintain relationships.

4. Praise from Happy clients

The marketing giants use celebrity endorsements (testimonials) to expose their products and give their products credibility and appeal. You too can get testimonials from your happy clients. Identify people who can influence your target market and get them to endorse your treatments and techniques. Get key leaders within your community to try your products and treatments for free and get their feedback in writing. Get their permission to use their feedback, comments and photos in your promotional material.Endorsements can come from friends, the most powerful endorsement is when friends and clients recommend your product or service to another friend. This is powerful word of mouth advertising and more believable than any other form of endorsement.

5. The Power of Free!

We all like getting a little bonus, a gift, a little something extra. Your clients do, too. The acronym “GWP” stands for “Gift with Purchase”. As the name suggests, a GWP is an item that is given to your client when she spends above a specified amount on beauty treatments, hairdressing or skin care products. The Gift with purchase (free item) could be anything from cosmetics, skin care products, hair care products, salon voucher, product samples, etc. Free offers for example Buy 10, Get One free, Buy a Facial and Pedicure and Get a Free Manicure adds transactional value and enhances allure. Free introductory offers entice clients to trial a product.  Free offers help with the buying decision and increase sales. 

6. Referral Programs

Getting clients through referrals is one of the best ways to build your business. Have a referral incentive program in place to encourage clients to refer business to you. Having a specific referral program gets people thinking about who they can refer to you. A referral program encourages word of mouth advertising. Make it a habit to ask your clients for referrals. Tell them you would really appreciate it if they could recommend you to anyone who would be interested in a cut/colour/any service you provide.” And of course tell them about your referral incentive program – let them know what’s in for them. 

7. Effective Words that Sell

Copywritingis the use of words to promote your salon and spa. You know the saying, “It’s not what you say, but how you say it. You can tell clients we cut hair, do facial and waxing. Or you can start defining your product or service in a whole new light. Literally turn the spot light on what you say.

Before: We sell xyz products

After: The Best Clinically Proven Anti-ageing Formulation for Fine Lines and Wrinkles.

Before: We do Facials

After: Our Facials will Rejuvenate your Skin, Leaving it Looking Radiantly Healthy and Feeling Absolutely Fabulous.

Every word in every single message, advert and presentation forms a perception, either good or bad. Choose your words wisely. Too many salon and spa owners study what the competition is doing and do and say the same. Make you words count, make them unique, succinct, persuasive, enticing, juicy and delicious.

8. A Niche Strategy to Focus your Marketing efforts

Don’t try to be everything to everyone. Focus on your specific niche. Know what makes you different from your competitors. Analyse your competitor’s strengths and weaknesses. Offer more value by differentiating your specific treatments and results. One of the biggest niche strategy advantages is the ability to quickly become a dominant player your specific area of expertise. There are salons that cater specifically for rejuvenation, slimming, tanning, hair design, waxing and massage. Niche marketing can be a focused strategy at a niche group such as pregnant women, teenagers, couples, men. A massage and relaxation niche may encompass Yoga, Shiatsu, Meditation and an array of Massage techniques such as deep tissue, Swedish, aromatherapy and Thai massage. Spas are increasingly offering unique services and products to differentiate themselves from the usual facials and body treatments. A new spa niche may be carved out with Asian healing practices and rituals.

9. Win them over and Build relationships

Treat each client like they are special. Listen sincerely to their concerns. Communicate with your clients, what are their interests, likes, dislikes. Educate your clients on the many benefits of your service and products. Have promotional tools such as educational Pamphlet/Flyer/Email/Booklet/Blog/eBook which includes interesting and useful information. Make sure your clients are pampered, comfortable and give them your full attention. Recognise that you serve clients, that client relationship is part of your job. Be helpful, friendly and courteous at all times.

10. Bold & Beautiful Business.

Who gets the attention? Attractive men and women, the loud mouth and the exceptional offer. Start attracting attention to your salon and spa. Have attractive staff with flawless skin, well groomed with full make-up. You think I’m joking, but its fact that good looking people attract more business. And as a salon and spa, you are in the health and beauty business, so your people need to look the part. Would you go to an overweight personal fitness trainer, or would you want the lean muscular trainer? Who gets the attention? The budget salon with posters on the wall or the salon with a gorgeous reception, water feature, glossy magazines, top notch furnishing and finishes. We know that packaging is everything; clients pay big money for professional skin care because the marketing messages tell us its special and the packaging supports the message. Is your salon and spa supporting your marketing message? Attractive people, places and objects are attractive because they literally attract attention and interest. Is your salon and spa attractive and attracting attention? Attractive refers to everything: your marketing messages, the way you answer the phone, answer questions, the way you present yourself, your advertising. It all needs to be bold, beautiful, attractive, and appealing to draw people in.

3 Extremely Effective Overlooked Website Promotion Strategies

I have found that one of the most common questions ask by small business owner is how can they promote their website? Followed by how much is this going to cost me?

There are several ways to promote a website and many of them are indeed free from monetary expense, but require an expenditure of time.

However, the online community is full of new, vibrant and exhilarating ways to promote and announce your product or service without having to fork over any money at all. Really, the only limitation is the creativity inside of an internet marketer’s mind. But never forget… that which is free, requires work.

When the average person begins their first website, they have too much time and not enough knowledge or resources. This forces them to learn how to do the work themselves. There are tons of benefits in knowing how to get things done for you that cannot be ignored.

But, the question remains, how can I use free methods to promote my website. Let me give it to you straight.

One way is to write a press release.
A well-written press release can send you an amazing amount of traffic and also garner you global exposure, depending on certain keywords and if it gets syndicated by the major news wires. The news wires can either be online or offline and yield tremendous results for you.

I have also witnessed the power of press releases being vaulted to the top of the search engines, especially Google. Once this happens you can enjoy unlimited amounts of traffic to your website. Press Releases rise quickly to the front page of the search engines in a very quick amount of time. I have even seen it done in as little as 7 minutes in a highly competitive niche.

Another way to get some major traffic is by using reverse email.
Reverse email when someone whose email list you are on sends you an email. You simply reply back to that email with something of mutual benefit and state your case. In essence you let them know that you have something that you think that his audience would be able to use and you would like for him to send it to his list.

That is a condensed version of how that method works, but when you apply it and really have something that is of value to the list owner as well as his readers this can produce some 5 figure paydays in no time flat. Because the list owner has a trust, like and know relationship with the people on his list, your chances of success are much higher.

Next up – web 2.0 properties.
Popular web 2.0 properties have a steady flow of regular readers, viewers, and listeners. What? That’s right, web 2.0 gives you the ability to read, listen, watch videos, or listen to audio. By using these sites and interacting with the people, responding to comments and making updates, you are showing people that you are a real person and have something to share with the community. Establishing yourself as a trusted expert can go a long way in website promotion, even if you are new online.

There, I have given 3 effective methods you can use to promote your website without money. Now it is time you change the way you do business!

Blog Promotion Strategies That Guarantee Targeted Traffic and Online Presence

Blog carnivals have over the years proved to be one of the best free blog advertising strategies. This is where publishers solicit for articles on a particular subject and then publish them on their blogs. This is usually done on a weekly or monthly basis. The strategy is good for both newcomers in the blogging industry and also for established bloggers.

The reason that makes blog carnival a preferred means of blog promotion strategy is that publishers pick your permalinks for posting. This means that people will follow these links and come directly to your web page. For this to be more effective it is advisable to submit your articles to publishers whose blogs have good traffic. This will not only generate traffic from the publisher, but his guests will pick your articles and also post them on their blogs thus helping you gain more online presence.

Important to note is that the best blog promotion tactic is sharing rich and informative content. Insightful content will get good recommendation from publishers and hence attract the attention of readers. Before submitting any article make sure it has been drafted well and the content is of quality and you can be guaranteed of a positive review from publishers.

There are many blog advertising strategies and online marketing experts advise that you include several in your marketing arsenal. Therefore, if you are a newbie in the online business world it is advisable to consider posting articles on blog carnivals as a means of announcing your online presence. This way you are sure to generate targeted traffic that will result to online money making.

Click the links below to learn more valuable Blog Promotion Tactics.