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Promotional Strategies in Launching a New Product Online

Being successful In Relationship Marketing is now a priority.

What are Relationship Marketing Strategies? Why nowadays just showing a good product with a good graphic and perhaps a great advertisement is not enough?

People are bombarded by ads everyday much more then before; the statistics show a correlation between the increases in sales and advertisement. But people are not stupid either; they are more and more willing to buy good quality products then quantity ones. But they won’t buy the product unless there’s a well thought approach from the companies selling it. This is where marketing strategies come into place.

Marketing strategies are methods being used by businesses to reach out to their target markets and convince them to avail of their products or services. There are a lot of tactics that can be utilized for a company’s marketing plan. It just depends on the type of target audience they have and the results they want to obtain from them. With the advent of our world’s technology, these strategies have evolved alongside the changes the advancement of our technology has produced. Among these marketing methods that has evolved is the Relationship Marketing.

Relationship Marketing employs a different kind of approach to its target market and is commonly used by businesses that are opting for direct marketing campaigns. Focusing more on customer satisfaction and retention instead of sales statistics, Relationship Marketing reaches out to customers and form long-term relationships with them beyond promotional gimmicks and advertisements.

Relationship Marketing is now utilizing Internet and mobile platforms in extending assistance and managing relationships to their customers. Clients can now inquire directly to the company and can expect speedier feedback from them.

The secret in a successful relationship marketing implementation is to put the needs and wants of your customers first before your own. Make sure that their perception of your company is one that is after their customers’ welfare and benefit. Presenting to your customers the image that they want to see will help in obtaining a favorable response from them instead of being intrusive and bombarding them with countless spam mail or advertisements.

Customers want to feel at ease when approached, they don’t want to give out private information like when someone knock on your door and ask you lot of questions; they didn’t ask to be approached. We, as marketers, should not take anything for granted; if they “let us in” is just politeness. Being let in is just a courtesy, so we’ll have to thread softly on tip-toes. Customers are happy to buy if they need something, are you really concerned about their needs?

Customers, especially those online, have access to a lot of information, and most of the time they can easily perceive marketing write-ups that are just after their money. That is why, to be a relationship marketing success, one should be able to build solid customer relationships with their clients. Your clients are human beings who want to know that they are transacting and communicating with fellow human beings.

8 Effective Website Promotion Strategies

Article Marketing – This is a popular and effective website promotion strategy that can produce a lot of targeted traffic. There are several benefits to marketing with articles – such as: targeted traffic, exposure, backlinks, and boosting pagerank for increased search engine rankings.

Advertising in ezines is another effective website promotion strategy. The product, sales copy and audience play a vital role in results. I believe article marketing is more powerful.

Search engine optimization has the potential to bring massive amounts of traffic. To succeed you must get good listings on the first page of the search engines. SEO is an extensive topic, you can find a lot of free search engine optimization articles and tutorials on the internet.

Pay Per Click search engines bring targeted traffic, and can be good to use in addition to SEO. The most popular pay per click system is Google AdWords, followed by Yahoo! Search Marketing.

Google AdWords offers another low cost website marketing strategy to send a lot of targeted traffic to your web site. Choosing the right keywords can get you click throughs for as little as .05 Cents per click. Thats a low figure when you consider the traffic Google ad words can send you. In fact you can make a good living on the internet even if you have no web site by sending prospects directly to your affiliate link through Google AdWords. Some Pay Per Click engines don’t allow this. But use caution. I recommend you read a good ebook about Google AdWords before you jump in blindly. If you don’t know what you’re doing you can run up a huge advertising bill and have little to show for it.

Opt-in Email marketing. You absolutely must collect the names an email address of your visitors if you want to have any real success for your website promotion efforts. Few visitors will buy the first time. That’s why you need an autoresponder series set up to follow up with them and keep the prospect returning to your site. Some experts say your prospect must hear from you at least seven times before they will buy. Keep in mind I’m talking about opt-in email here. We avoid spam at all costs.

Joint venture marketing is yet another excellent website promotion strategy that can drive a lot of targeted traffic to your site fast. It involves setting up deals with other marketers who already have a responsive opt-in list. They present your offer to their list, in exchange for a percentage of the profits. You only pay for results.

Exchanging links with related but non competitive sites will bring you targeted traffic and boost your page rank. An absolute must if you want to be listed on the first page of Google. It’s a necessary website promotion strategy and should not be overlooked.

You have just learned the importance of implementing solid website promotion strategies to bring targeted visitors to your web site. You now are armed with eight proven website promotion strategies that have stood the test of time. Implement them and prosper.

Site Promotion Strategies You Can Take to the Bank

Without traffic, a website will not create profits for its owner. No matter how useful the content or how well designed the page might be, a site that does not attract any attention is in trouble. Website owners must actively engage in site promotion strategies to ensure that potential customers are getting to the page. The challenge faced by many marketers is where to allocate their time.  From search engine optimization to pay per click advertising to social media marketing, website owners have many options for how to promote their page.  These two site promotion strategies are tops due to their low cost and high returns.

Site Promotion Strategy 1: Article Marketing

Article marketing, the process of posting keyword rich articles with embedded links on distribution sites for syndication across the Web, can’t be beat as a marketing strategy. Article marketing delivers immediate, short-term traffic through the links in the articles themselves, and also creates long term traffic potential by building inbound links to increase the site’s page rank.  Furthermore, article marketing enables the website owner to build trust with potential customers and presell them before they even get to the sales page!

Site Promotion Strategy 2: Special Give Aways

eBooks, special reports and eCourses are guaranteed traffic attractors. By creating a free product to distribute to users, you can build brand awareness and direct traffic to your page. Internet users are always on the lookout for valuable, easy to understand information. Create an eBook or eCourse using your existing website content and make it available for download on your page (in exchange for an e-mail address). Spread the word about your offer and watch your traffic (and subscriber list) grow!