Archive for

Website Promotion Strategies – Using PPC Marketing

As an effort to get website traffic, many website owners have already begun using pay-per-click advertising. When Google introduced Adwords, webmasters were impressed that they only had to pay a fee when someone actually visited their website.

Examples of PPC Marketing

Google AdWords permits advertisers to create advertisements (based on content) that eventually appear on the search results page of the Google search engine. Websites that give the OK to allow these kinds of advertisements to appear on their pages will receive monetary compensation in return. Every time someone clicks on an ad displayed on a web page, the owner of the site accumulates profit.

Yahoo also offers pay-per-click advertising, although Google is the industry leader and most recognizable. Yahoo’s pay-per-click program used to be called Overture, but is now called Yahoo Search Marketing.

Together, these two services make up the largest pay per click systems on the World Wide Web. However, many other individual sites provide website owners with different sponsorship possibilities, such as ExactSeek, ABC Search, and Enhance.

PPC Marketing Benefits

The attractiveness of pay per click is seen in the level of targeting available to advertisers. With PPC, it is rather uncomplicated to market to the kind of audience you wish to reach. Many site owners have positioned advertisements that only appear when specific search terms are used or on websites that cater to a particular kind of readership. This method increases the quality of traffic that visits a site – bringing in visitors that are more likely to show interest in the type of products or services you are offering.

Another benefit of pay per click advertising is the fact you only pay for the clicks to your site. There’s no need to pay simply for exposure, you only pay for actual visitors who are interested in what is being sold at your site. In addition, tracking your results isn’t a hassle, because in-depth statistics (given in real-time) show you exactly how your marketing is doing. This is one reason PPC has gained a great following amongst online businesses that solely use the Internet for advertising, as well as traditional companies (bricks-and-mortar) that are searching for effective methods of marketing.

Because pay per click marketing allows webmasters to track and target their results, the offline advertising such as magazine, newspaper, and television have suffered a decrease in advertising sales. PPC has also replaced CPM (cost per thousand impressions) advertising that once served as the original foundation used to sell advertising on websites. With CPM, advertisers had to paid for their advertisements whether they produced traffic to their website or not. This method did help the branding of a business, but didn’t help much with getting sales. And advertisers weren’t able to track or modify their efforts because they had no way of assessing the effectiveness or progress of their ads.

If you want to get the best results possible from your pay per click campaigns, it is recommended to become familiar with how the overall system works. Step-by-step pay per click guides are offered on the Internet.

Blog Promotion: 4 Simple Steps for Initial Blog Marketing Strategy

So you’ve finally gotten your blog ready, now it is time for you to determine your first blog promotion. Needless to say, you will need to up-date it frequently with information, however you will also need to have website visitors. Here are 4 basic steps you can take to ensure far more exposure and also visitors to your blog when first starting out.

Automatic Pinging For ones Preliminary Blog Promotion

Whenever you upload a fresh post to your current blog, WordPress will immediately alert several search engines and internet directories, which will help you with your blog promotion. You can find this within your “Writing” settings within your blog. This is a great function which lets pinging services learn that you have fresh content material on your blog. If you are just like me, however, this could pose an issue. At times once I create a post, I will discover a mistake I wish to modify or something I would like to add. If you revise your post and publish again, it’ll go out and ping these services all over again. Should this happen a lot, you may be flagged as being a spammer. To avoid this you are able to use a plugin referred to as Smart Update Pinger. After installing this particular WordPress plugin, your post are only published once out to these types of pinging sites.

Use RSS Submission In Your Blog Promotion To Generate Site Visitors

Another good blog promotion strategy is always to promote your blog via your RSS feed. RSS means “really simple syndication.” Basically your RSS feed enables your online subscribers and readers to get your content on either a web-based reader or perhaps a desktop application. It will allow individuals a way to keep track of their resources in one place. I enjoy FeedBurner. It will take your standard RSS feed and improve it, making it a lot more web browser friendly, which is really a great blog strategy. It will also then add some other good features such as tracking and email notification. To get this done, simply go to FeedBurner.com, sign up, and follow their instructions with regard to burning a feed. Once you have done this, you can get the FD FeedBurner Plugin, that will redirect your RSS feed to your FeedBurner feed. Finally, go to Feed Validator and ensure you have your feed validated to make sure it has been setup correctly. Now that your RSS feed is all established, you can use it in your initial blog promotion. You can get a lot more exposure and even more inbound links aimed at your site by posting your RSS feed to various submission sites. When you Google RSS submission sites, you will discover lists of different websites you are able to distribute your feed to so that you can promote your blog. Before losing it too much when performing this, realize you are able to use outsourcing for this tedious process for under $50. Just Google RSS submission services and you should find different companies that do provide this service. Nonetheless, in case your budget will not accommodate outsourcing, try to put aside a little time each day until you have accomplished the task.

You will want to Benefit From Social Bookmarking For Blog Promotion

Another blog promotion strategy that works well is Social Bookmarking. By installing the OnlyWire for WordPress plugin, you can bookmark your posting to over 40 services for free. You’ll have to set up each service you would like to bookmark to, which will take a while; however, once you’ve performed this, whenever you publish a post, you can bookmark it effortlessly to all of these sites. It also puts an Onlywire share button on your blog. This enables your readers who use OnlyWire the opportunity to share your articles across all their networks simply right from your blog. The search engines love the social bookmarking sites. Any time others bookmark your posts, as well, this will generate multiple inbound links from these bookmarking sites, which will give your post additional authority and better search engine rankings. If you do not desire to install the actual OnlyWire WordPress plugin, it is possible to still bookmark your blogposts by simply placing OnlyWire directly into your internet browser. Immediately after posting, make sure you submit to OnlyWire. This will save you lots of time using the social bookmarking blog strategy.

Automating Your Marketing With Email Can Perform Effectively For Blog Promotion

Set your blog promotion on autopilot with your autoresponder account. Finally, you are able to setup your auto responder so that each and every time you create a blog post, it can immediately send an email to inform your online subscribers. If you are using AWeber, you can actually set this up by going to “Blog Broadcast.” Should you not wish to deliver an email out with every post, you may post everyday or often, you can set it up to email subscribers each week, or by designating it to send the email after so many blogposts are published. It’s just an additional way to help remind your readers of your blog, your new blogposts, and also a means to automate it for your benefit.

Promoting and Marketing Your Own Book – A How-To Guide

There are several book marketing strategies to pursue but each plan can become a book marketing pain if the author doesn’t outline goals or perform some research prior to promoting their books.

Here’s some things to consider:

Marketing Ideas

* Radio Interviews
* Book signings
* Book stores

Now let’s take a look at how each book marketing idea is useful and how each book promotion venture can also become a book marketing challenge or book marketing pain, if not pursued wisely.

Radio Interviews:

* PROS – Radio is one of the best methods for book promotion because radio stations are always seeking stories to fill their air time. Radio people also like to be contacted by phone instead of e-mails or by snail mail. A good radio personality can also help authors generate more sales if they like a book because DJs tend to have loyal listeners. And loyal listeners tend to be stuck in traffic listening to guest speakers – like authors seeking a captive audience.

* CONS – What if you don’t know how to contact radio people? For instance, who do you talk to? Radio stations don’t just book anyone on air, you still have to have something an audience would tune in to hear. Do you know how to pitch an idea? If you had to fill a 10 minute window on air, are you ready for spontaneous conversation?

* Steps to take toward better book marketing plans with radio interviews
a. Do some research. Find out which news editor at the radio station you should contact.
b. Have a pitch ready before you call. Then provide a short summary of the topic you think people will want to hear about. Your book will not always be of interest to editors, but a topic or subplot from your book may be an angle producers can work with.
c. Be ready to pitch a website or place where people can buy your book. Know your angle, topic and points of discussion prior to going on air.

Book Signings

* PROS – It’s fun. It gets you exposure. You make sales.
* CONS – You make zero sales because no one knows who you are or they didn’t know about the book signing or anything about the book.
* Solutions for better book sales

a. Advertise – If you have a budget buy an ad where it will get the most exposure. Sometimes there are penny pinchers – these are free classified ad newspapers you can buy advertisement for cheap. Or buy a radio ad on talk show stations where listeners are more apt to buy books. Circulate flyers, e-mails and posters. People need to know about the event and your book before they consider buying it.
b. Engage – When you are at a book signing, don’t just sit behind a table or booth. Engage people. Tell them about the book. Ask customers how they are? Ask them if they have heard of you? If they say no, tell them about yourself and your work.
c. Plan – You have to map a course for your book marketing ventures. Will you need money for travel, lodging, promotions? Don’t just wing it unless you have time and money to waste.

Book Stores

*PROS – You can brag about it. Being in a book store gives you creditability. It is easier to get book signings where they carry your book. It makes it more available to people.
*CONS – You usually have to place the books on consignment, which means you only get 60 percent of the revenue. If your books don’t sell, you will have to take them back. Your book can get lost in a book store because you are one among thousands.

*Avoid Book Marketing Pains
a. Start small. Promote at your local book store and book shops in surrounding communities that are known as author-friendly places. Coordinate your book signing with other events so there’s more people.
b. Expand your horizons – Look for non-traditional markets. Maybe you have a book that is about trains – instead of selling at the book store contact train shops or train museums.
c. Other gift stores – Pitch your books to specialty shops and when possible tie it in with novelty ideas or possible holiday promotions.

The ideas for book marketing are endless but if you don’t take the time to outline a plan or to research your activities your book marketing, book promotion, or book selling dreams will become book marketing pains. Stay the course. Here’s to your success.