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Website Promotion Strategies – 9 Great Ways to Boost Traffic on a Budget

Searching for new ideas to promote your online business? Here are 9 effective promotional ideas that you can implement to boost quality traffic to your website. The good news is that many of these strategies are low or no cost, allowing you to tailor your marketing strategy to your budget.

1.) Create a Remarkable Website … It is far less expensive to build a remarkable website than it is to advertise an average one. Come up with a remarkable aspect for your product, service, business etc., then incorporate it into your website. Give people a reason to talk about your website and they will do your promotion for you!! (20-40hrs, $500 varies widely)

2.) Proper Keyword Research … Use WordTracker and Google Suggest to select the proper keywords and begin search engine optimization on your website. (10-15hrs, $59)

3.) Setup a Free Squidoo Page … This is an excellent way to boost your search engine rankings by creating links from your Squidoo page back to your website. It is also an excellent way to generate valuable traffic from the Squidoo community. (2-5hrs, FREE)

4.) Create Articles that Provide Useful Information … Start by creating three or four articles that provide useful information related to your product or service, then post them on your website and target the keywords you selected earlier. (5-10hrs, FREE)

5.) Digg, Del.icio.us and StumbleUpon your Articles … Use these free services to let the world know about your articles. These services also provide a dramatic boost in your search rankings. (2-4hrs, FREE)

6.) Purchase a Yahoo Directory Listing … This is a great way to get a link from the #1 website in the world to your website. A Yahoo employee reviews your website, categorizes it and then places a link to you. Both Yahoo and Google check if you have this link and boost your search engine rankings. (1hr, $299/yr)

7.) Press Release with PRWeb and Majon … This is a fantastic way to be able to choose keywords in your press release that are posted on their top ranked websites that link back to yours. Not only do they significantly enhance your search engine rankings, they also announce your business and products to the media. (3-5hrs, $308)

8.) Laser Targeted Purchased Advertising … Find top websites in your industry and purchase advertising from them. This may be one of the best methods of gaining substantial traffic. Not only do you get traffic from the websites you advertise on, but you can also drastically increase your search engine rankings because important websites in your industry are linking to you. (20hrs research, $100 and up)

9.) Google Analytics and Yahoo Search Submit … The more the search engines know about you, the better. Don’t make them guess. By installing Google Analytics on your web pages and submitting your website to Yahoo Search Submit, you let them gain valuable knowledge about your website and, in turn, they will rank you better! (5-10hrs, Google FREE, Yahoo $59/yr)

Approximate total time and money spent low end — 68 hours, $1,325

Approximate total time and money spent high end — 110 hours, $3,525+

5 Effective Email Marketing Strategies! Marketing With Email!

Today most of the Companies communicate with there consumers through email. Email is used to increase sales through sales promotions and to educate people about products and services. Messages also can include branding with logos and / or tag lines, and they can offer direct response tools like reply links, emails, telephone and fax numbers, etc.

Following 5 Points should be remembered for effective email marketing:

1. Subject line is the key of your email marketing.

It decides whether the reader will open it or not? You get a lot of email yourself, don’t you? What you see first when you receive a new mail in your mail-inbox? The first information you might need to know is who is the sender of the mail, right? That’s what most people look at first. They take second look on information in subject line.

Some magic subject line words are ‘free gift’ ‘take the quiz’ and ‘test your knowledge’. You’ve probably been told that the word ‘free’ is ineffective, but it isn’t. People like ‘free’.

2. Always keep the subject line of email brief.

Curiosity is a strong and powerful human trait that email marketers should use to make their marketing emails pass the very common ‘must open, must read’ test.The other very human trait which should be known for a better email marketing campaign is to understand and use is ‘me’. The recipients of your email campaign ask a very important single question. That question is, ‘What is there in it for me?” The key word is ‘me’.

3. Always let the recipient knows who you are; be sure to include the sender. Check “anti-spam” sites in Google for more info.

The first email sent and possibly the last one that wasn’t a marketing email was by Ray Tomlinson. Today, Email is treated as Primary communication by individuals and businesses all over the world. It became very popular due to its own boons. Anybody who owned a business and have something to sell or any message that he want to promote discovered bulk emailing. Soon mailboxes worldwide were filled with unwanted mails. This type of mail came to be known as SPAM. In 2003, SPAM problem became so big and intrusive that the United States passed the CANSPAM Act. So, only send emails to your opt in list subscribers.

4. Give some catchy look o your first opening mail!

When you start an email marketing campaign, you never start it with the Marketing email, do you? If you, than you’re really losing lots of bugs. On this.Email marketing campaigns never start with a marketing email. They are started by an opening email. The actual marketing email is sent very late. The Product is virtually sold first. Simultaneous occurrence of selling and marketing email is an absolute ‘no-no’ in Email marketing. You too could accomplish it. Your first presale message can announce the fact that this product or service is ‘Coming Soon’. The next presale message can announce that the Product will arrive eminently…..however its yet to arrive. You might even ask the members of your list to preorder product so that they will definitely get it. Preselling; its not that important, it is 100% vital part of Email marketing and one that you need to use if you want to become an effective Email marketer. If you presale your product effectively all of the selling work will have already been done and you can just move on counting your profits.

5. Always double check your spellings through Spell check and other tools. Never “shout” or use all capital letters.

The subject of your marketing email is the key of the total email. Everybody agrees? You will never find a single Email marketer who would disagree.However, while the aim of the subject is to convince the recipient to open and read the email, the aim of the body of a marketing email is to convince the recipient to take action and actually purchase the product that is being recommended to him. So, always make your emails brief; descriptive and short. Rewriting the text on your email message with the above mentioned strategies can improve your sales results. So, always focus on marketing copy that can help readers feel more comfortable. Now there’s a win-win for you!

Implementing Promotional Strategies For Beginners

Are you a beginner to internet marketing? Do you want to learn how to increase web traffic to your site? If so, then the first step you need to take is to learn internet marketing skills that will help you develop effective promotional strategies.

There’s a lot of information on the web about marketing online and it can be overwhelming. Where do you start? Let’s take a look at one of the most productive methods you can implement.

Article writing is a very effective sales marketing promotion tool. Every article you write creates a back link to your website. The more back links you have, the higher your page ranking. Page rank is very important to search engines. When someone searches for a specific product or service they type in what are known as keywords. The results are displayed by the popularity of the pages listed in descending order. Obviously, the higher your page is ranked, the closer to the top of the search engine results it will appear.

I’m fairly confident that you’ve searched for something on the internet before, right? How many time have you looked further than the first two pages of the search results? Most people don’t. Hopefully you can see how important it is to have a higher page ranking.

Writing articles consistently should be one of your top promotional strategies. Writing just 2 or 3 articles a week will have a definite impact on you site’s popularity. It doesn’t happen overnight so you have to be disciplined and set up a writing schedule that works best for you.

The best articles are around 500 words. That shouldn’t be too difficult considering you have that product or service everyone needs, correct? You will need to do some research about your target audience first and the decide on the keywords that will draw that traffic to your site.

How do you select the right keywords? There are several keyword research tools available, one of which is the Google Keyword Tool. And its free, also. After you open the tool you will be asked to input the word or phrase that you want results from. You will then be presented with the number of times that keyword has been searched over the last month. You will also receive a list of similar or related keywords and their searched results. Pretty cool stuff.

Did I mention that article writing is free? All it costs is your time, which is probably your most valuable resource. And there are tons of sites that will publish your articles for you. Free.

Okay, you don’t like to write. If you have a budget you can hire someone to do this for you. Again, lots of resources are available if you’d rather take this approach.

The question I always hear is how to increase web traffic. My answer is always the same. Learn internet marketing skills and effective sales marketing promotion.

Internet marketing can be very frustrating. However, if you try and fail, you can learn from your mistakes. If you fail to try you can’t blame anyone but yourself.