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Why Search Engine Optmization Needs To Be Part Of Your Promotion Strategy

A lot of website owners are content to buy PPC ads, run affiliate programs, and buy banners ads as their sole forms of advertising. They completely shun search engine optimization because they think that it’s too hard to keep up with and that the returns aren’t predictable.

There’s a major flaw in that style of thinking. They’re missing out on large portion of potential customers by not being highly visible in the organic search engine listings.

I have a friend who uses Google everyday, he buys a lot of items, but he doesn’t respond well to advertising, especially PPC advertising. He’s never clicked on a pay per click ad in his life. He’s highly skeptical of marketing, and will ignore it.

While he’s probably the exception rather than the rule, there are a certain percentage of people who will ignore the ads no matter how good your ad copy is. You may be thinking that these people make bad customers anyway, but if we use my friend as an example, you’d be wrong. He’s always buying himself new gadgets and “toys.”

However, reaching him as a customer is a lot trickier because traditional advertising methods simply aren’t going to work.

This is where implementing search engine optimization as a strategy comes in. My friend can easily be reached by showing up on the first page of Google for whatever he typed in as long as you’re found in the regular listings, but if you’re not easy to find in the regular listings, you’re not going to get his business.

So what’s a business to do? While the finer details of search engine optimization could easily exceed 1000 pages, there are two basic things you need to rank well in the search engines – content and links.

You need enough content (articles, videos, pics, etc) on your website to thoroughly cover your topic. For example, a site about real estate that only has ten pages is woefully inadequate, but those ten pages would likely able to cover how to care for a golden retriever fairly well.

And once you have the content on your website taken care of, you need to get links to your website. In general, the more links you have, the better rankings you’ll get.

I’m not saying that SEO should be your only strategy for driving traffic to your website, but you should certainly give it a chance, and when you do, you’ll find that it will help you get new customers you weren’t able to get previously.

Is Using Article Marketing As a Promotion Strategy Really Worth the Time and Effort

If you have an online business, you know that internet marketing will include article marketing. You can not write for just anyone and must focus on a targeted market for your articles. It has to be written that is relevant to your website.

The reason you are writing articles for these article directories is to gain exposure on your business. The topics you choose to write has to be information readers want and are looking for. Make sure to put your efforts into writing on topics that are in high demand.

More And More People Are Looking For Solutions Online

With the economy on a downfall, there are more and more people spending time online. If you are an online business that needs affiliates to help sell a product, there are many people who are searching online on ways to make money. Do your research on what people are searching for online and write what they want. The internet is an informational pool of resources and is growing each day.

How To Improve The Time Factor When Drafting Articles For Submission Online

Some things that hold businesses back is the amount of time it takes to write up a good article. If you set up a weekly routine on when you will write and submit these articles to free article directories, it will keep your business on the right path. Have it set up as part of your business plan and you will see the payoffs soon for your hard work. If you honestly feel you do not know how to write an article and do not have the time to learn, for some hiring a freelance writer has become a very popular and affordable option for website owners.

Hiring a freelance writer is time-consuming for you want to hire someone who can create a written impact about your business head on. You want to make sure they are writing in the writing style you want because your image relies on it. Choosing a freelance writer that knows about your market industry is also important. Also ensure before you hire a freelance writer you have taken the time to at minimum read their clips and testimonials.

Finding A Good Article Writing Service

Elance is a popular place to hire a freelance writer but again, you need to have the time to sort out of all the bids. Elance is a bidding site with many new freelance writers to veteran writers who are available to write articles for your business. You should have an idea on your budget and may be a good idea to mention on your job post.

This way you will be only getting bids pertaining to your writing budget. Give them some information on what you are looking for and what you want. Choose the freelance writer you feel would be best for your business writing project.

When you have the articles you want, submit them to the article directories of your choice and watch your business go viral.

Top 5 Ways to Promote and Market an Affiliate Program

Marketing affiliate products can be challenging if you don’t know what to do and how to go about the marketing. There are various methods via which you can get an affiliate product in the face of people. But in this article, we’ll be examining the top five methods that you can use in promoting affiliate products.

1. Marketing to a list.

It is imperative that every marketer build a list. Why? Because the money is in the list. Anything short of that is less than spectacular. Marketing to an “opt-in” list built by you almost always generates lots of money on affiliate products. To do this effectively, all you need to do is create an avenue where you can consistently send your subscribers an email with offers. The list is about the best source of marketing because the subscribers trust you -if you have been offering high quality information and recommending reputable products- and know that what you offer them is of high value. Remember the “no lesson today” method we talked about in a particular edition, this is where you can utilise the method effectively. You can just decide to take one day off every week to make them these offers.

2. Use Pay per click methods.

Using PPC methods effectively entails just two things: Doing proper keyword research and bidding reasonably. PPC search engines ask you to pay a preset amount for every click you generate. The good thing about using pay per click
Programs such as Google Adwords, Yahoo Search Marketing, and MSN Adcenter is you get highly targeted traffic. Only those who are searching for your products get to see them. For instance, if I am looking for Shoes of size 43 to buy and I type that keyword into the Google search bar, I will get results that are tailored towards that search. So, the only listings I will see will be those related to shoes. Now, if someone -an affiliate of a shoe merchant- places an ad about the various shoes sizes, I will definitely check out his website. If I like what I see, I could decide to buy from him. Do you get the idea? To use this method well, learn how to research your keywords properly so that you won’t run at a loss.

3. Use Ezine and newsletter ads.

Most affiliate programs provide you with material that you can send as solo ad or top sponsor ads. All you need do is buy an adspace in any of the ezines that catch your fancy and have them send the offer to their subscribers. If your letter is well crafted, [people have been known to make lots of dough from this method. You could also use this method to just generate a flurry of traffic to your landing page where people will sign up for more information or an ecourse that you would have programmed your autoresponder to send out on a daily basis. In this ecourse, they’ll read the information and then go ahead to visit the recommended link (your affiliate link). That way you could also make lots of sales.

4. Distribute Viral reports.

These are reports that different people can pass on to their friends to read. All you need do is fill it with information that is extremely relevant, include your affiliate links in the reports and have give people the permission to give it away as long as the content is not tampered with. This also generates lots of results not to mention profits as it spreads like wildfire all over the internet.

5. Article Writing.

Write articles that are tailored to the products and services you intend to sell, and post on various article directories. Most article directories have categories for almost anything on the surface of the earth. From UFOs to Astrology to Wizardry to Xmas Celebrations. Write your articles; create a compelling byline with the affiliate link lading to the destination page. If you want to mask the link, you can either create a redirect or use link shrinking services such as tunyurl.com, snipurl.com,
Gentleurl.com. To test how effective this method is, write just 5 articles on a topic, post in five different article directories then wait to see the results. If you are satisfied with it, then you might want to incorporate it into your overall marketing strategy.