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Free Site Promotion Strategies – 2 Low-Cost Internet Marketing Strategies For Insane Profits

There are endless possibilities of the ways in which you can advertise your business. And sometimes, one doesn’t have to spend so much money just to get a decent exposure. There are methods to expose and make your presence known to the public without over killing your expenses. Make use of low cost internet marketing to increase your online power and presence. Here are two simple strategies to boost your businesses’ visibility beyond your advertising budget.

1. Affiliate Marketing Strategy

Affiliates are businesses that focus primarily on advertising and product selling for websites. They promote your product and generate web traffic into your website. They usually work for commission and will only profit when they do their job. The great thing about affiliates is that they already have a ready emailing list that contains contact details of your niche market that are loyal to them; so by paying them, you are also buying into their goodwill and connection.

2. Newsletters Strategy

It is one thing to make a sale once, but a repeated sale is another thing. To ensure that your customers know where to find you, make sure that you get their contact details so that you can keep them updated. Keep sending the newsletters regularly but keep it short. Do not send them novel-long sales pitch; in fact do not mail them any sales pitch at all, it’s irritating. Just let them know that your website exists. No spamming though, this can get your account frozen without warning.

With these simple free internet marketing strategy, one can achieve their desired results given some time. Give them a try and reap the rewards. And if it of doesn’t work – no worries – it’s free.

What You Should Know About E-commerce Promotion

An effective e-commerce promotion strategy uses both offline and online media to accomplish a company’s goals and objectives. The marketing plan is the basic document that contains a company’s marketing strategy. It should contain a detailed synopsis of the marketing channels to be used, budgetary considerations and the standard benchmarks to be used to measure the effectiveness of the marketing effort.

The offline marketing initiatives should be used to enhance the company’s online presence. All company literature, whether it be letterhead, print campaigns, business cards, and all forms of stationary should make mention of the company’s web address. Too often a company treats its website as little more than an online placeholder or brochure based site. A website should be much more than that.

If offline media campaigns are used to drive traffic to a web site then the website should try to capture a sites visitor details. This is a form of lead conversion that allows a company to build a marketing database. Offering a free whitepaper or some type of free product or service can act as an inducement to get people to submit their details to allow a follow up consultation that can lead to a sale. A lost visitor is a lost opportunity.

Capturing online search traffic is a part of any e-commerce promotion platform. Natural organic traffic is free traffic delivered to a website from search engine listings. It is the goal for every company to structure their website according to the search terms that best define its business activity and to seek top ten rankings for each of those terms. The competitive nature of search engine rankings requires the skills of search engine optimization experts to target and build a linking campaign that will help to raise a company’s website listings. This is an area of expertise that requires a dedicated approach.

Pay per click traffic is the quickest way to deliver quality traffic to an e-commerce promotion or site. By opening an account with Google, MSN or Yahoo, companies can bid on search terms that correspond to their business, create text advertisements and bid on search placements inside the search engines listings. You can use metrics to measure the conversions on site traffic and eliminate terms that do not convert to sales. This is a great way to deliver quality traffic that pays dividends.

Online banners displayed on a search network can bring significant traffic to a site. By placing banner advertisements on high volume and relevant sites, a company can increase exposure and deliver targeted traffic to a site. This should be part of every of a company’s internet promotion strategy.

Email campaign marketing is a very effective e-commerce promotion strategy. By delivering highly relevant and targeted traffic to an existing or potential customer base, you can promote your products and build a loyal customer base. It is a strategy that every online business should consider.

A combination of the above approaches can be used in any effective e-commerce promotional activities.

5 Easy Ways to Promote Your Marketing Content

Content marketing as a marketing strategy depends upon the creation of useful, engaging content. But, that content is useless if no one sees it. In order to be effective, it needs to be promoted through a variety of channels and methods. Widespread distribution of your content has the power to supercharge your marketing efforts and spread your content like wildfire.

Here are 5 easy ways to get your content out there and get it seen:

1. Submit to content distributors. This would include article directories and social bookmarking sites. StumbleUpon, Digg, Technorati and Reddit are examples of bookmarking sites that people subscribe to in order to receive the latest articles on topics of interest to them. Distributing your marketing content to these sites will increase exposure for it dramatically.

2. Make it easy for readers to share. “Share icons” located on your blog, social media account or article page allow readers to easily share your content with others. Some popular ones are:

  • “Like” button (FaceBook)
  • TweetMeme (Twitter)
  • LinkedIn share
  • AddThis (social bookmarking sites)

3. Send email newsletters. A monthly or weekly newsletter sends the latest content directly to your target market. These are people who have opted to give you their email addresses and are therefore most interested in what you have to say.

4. Cultivate relationships. If you show interest in the content that others are creating in your niche, you will encourage them to become interested in yours. These people will then spread your content around for you. Reach out to thought leaders, fellow bloggers and others in your industry by commenting on their blogs, guest posting for them and sharing their content. Link to their content in your articles. It’s the best way to get them to recognize you and start sharing your content with their followers.

5. Cross-promote. Any chance you get, use one content vehicle to promote another. For example, add your social media icons to your email signature. Let people opt into an email subscription on your website. Place a link to your website in your blog or directory articles. Remember-all paths should lead back to you!

These ideas for promoting your content are easy to do. They offer you a way to get your content seen by thousands of potential customers across the Web. And, they help you build the relationships that get others to spread your content for you. Start with great content-the kind that engages people and builds your credibility in your niche. Then, get the word out.