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5 Easy Ways to Promote Your Marketing Content

Content marketing as a marketing strategy depends upon the creation of useful, engaging content. But, that content is useless if no one sees it. In order to be effective, it needs to be promoted through a variety of channels and methods. Widespread distribution of your content has the power to supercharge your marketing efforts and spread your content like wildfire.

Here are 5 easy ways to get your content out there and get it seen:

1. Submit to content distributors. This would include article directories and social bookmarking sites. StumbleUpon, Digg, Technorati and Reddit are examples of bookmarking sites that people subscribe to in order to receive the latest articles on topics of interest to them. Distributing your marketing content to these sites will increase exposure for it dramatically.

2. Make it easy for readers to share. “Share icons” located on your blog, social media account or article page allow readers to easily share your content with others. Some popular ones are:

  • “Like” button (FaceBook)
  • TweetMeme (Twitter)
  • LinkedIn share
  • AddThis (social bookmarking sites)

3. Send email newsletters. A monthly or weekly newsletter sends the latest content directly to your target market. These are people who have opted to give you their email addresses and are therefore most interested in what you have to say.

4. Cultivate relationships. If you show interest in the content that others are creating in your niche, you will encourage them to become interested in yours. These people will then spread your content around for you. Reach out to thought leaders, fellow bloggers and others in your industry by commenting on their blogs, guest posting for them and sharing their content. Link to their content in your articles. It’s the best way to get them to recognize you and start sharing your content with their followers.

5. Cross-promote. Any chance you get, use one content vehicle to promote another. For example, add your social media icons to your email signature. Let people opt into an email subscription on your website. Place a link to your website in your blog or directory articles. Remember-all paths should lead back to you!

These ideas for promoting your content are easy to do. They offer you a way to get your content seen by thousands of potential customers across the Web. And, they help you build the relationships that get others to spread your content for you. Start with great content-the kind that engages people and builds your credibility in your niche. Then, get the word out.

Advisor Marketing Strategy: Marketing to the Affluent With Sid Walker

While most advisors understand the value of getting referrals, most, admittedly. aren’t completing enough HVFDAs, high value fixed daily activities to get the consistent supply of quality leads from their wealthy clients, prospects, referral partners and centers of influence. In addition, too many advisors have no plan and learn their marketing, selling, closing techniques and referral strategies from the school of hard knocks. With proper mentoring on how to grow your advisory business, you can literally take years off your learning curve and save hundreds of thousands of dollars, in lost revenues.

So the question is how can I accelerate my financial advisor marketing strategy and attract more high net worth clients? To find the answer, I decided to pick the brain of Sid Walker in this years Affluent Summit.

Sid Walker is the champion of relationship-building style consultative selling and marketing for financial advisors who want to work with and market to affluent clients.

Sid is the founder of the author of six books including How to Get More Comfortable Asking for Referrals. He is also an expert coach for financial advisors on topics such as interviewing to get more client commitments, how to develop the confidence to prospect, strategies to overcome call reluctance, overcoming the fear of self-promotion, how to “Get on a Roll” and “Stay on a Roll” and financial advisor strategies for selling and marketing financial services.

Sid offers some great insight to making your financial advisor marketing strategy a huge success by increasing your closing ratios and achieving high quality referrals without being pushy or controlling.

Advisor Marketing Strategy: Understand the Fundamentals of Success

If you want to expand your advisory business with higher closing ratios and referrals from affluent clients, you have to understand the fundamentals.

Sid provided amazing insight including:

  • Why the psychology of selling and marketing to affluent clients is so important
  • How to promote yourself to wealthy clients without being pushy or aggressive
  • How to create the mindset that will attract high net worth clients
  • Strategies to create the ideal financial advisory business you desire (even if you are not affluent)
  • The secret to getting more quality referrals

He also shares the power of focusing on the client’s interests first. And what you must focus on to ensure you succeed in working with high net worth clients.

Advisor Marketing Strategy: Do Things Differently than other Advisors

Achieving a higher closing ratio and getting more referrals from wealthy clients requires that you do things differently. One advisor marketing strategy Sid shares is to be more aware and ask as many questions as possible. By allowing affluent clients and prospects to talk as much as possible, you can learn everything you need to attract all the affluent clients you desire. One of the best ways Sid teaches to promote affluent referrals and higher closing ratios is “Doubling your sales by asking more questions.”

Advisor Marketing Strategy: Creating an Affluent Referral Environment

Sid shares that you can increase the probability of getting higher closing ratios by simply creating an affluent referral network that allows the high net worth client/prospect to talk and explain their personal issues and problems.

Sid Walker provides simple concepts that you can implement into your advisor marketing business plan immediately so you can attract all the high net worth clients you desire. His ideas are practical and motivational. His strategies consistently generate affluent client closing ratios as high as 90%.

The Best Promotional Strategy Around – Giving to Receive

Well, it’s almost that special time of the year which seems to come more quickly every year.

That’s right – paying the council rates.

But seriously, have you decided what you are going to give your clients/customers/suppliers or simply friends of your business for Christmas?

Christmas can obviously be a very busy time for us all and it tends to be upon us in no time, however, it can also be an excellent time for thanking those people who are integral to your business.

A Christmas card is a great way to send a simple message to those people you want to thank, however, if you want to go that one step further, here are a few suggestions.

1. A Christmas Hamper

You don’t have to prepare the biggest hamper to get the best results. A few years ago I sent hampers to my “A-grade” customers which contained a stress ball, a bottle of wine, a fruit cake and some nice chocolates, all packed in a flower pot!! Total cost – $32 each.

I delivered the hampers myself and my customers were thrilled. They’d never before received a gift from a business consultant before – usually just a card.

2. Donations for Customers

A really thoughtful and well-meaning gift can be to donate something on behalf of your customers. A simple certificate prepared to confirm that “$5 has been donated to the “Save the Craig Woods’ Sanity Fund” on behalf of John Smith” can speak volumes.

Your customers feel touched that they have done something that can help and the kudos for you, for thinking of the idea can be huge. By all means, still send the Christmas card and another little gift, if you like, but a donation shows people that you also care about others.

3. Gold-Class Tickets

I’m talking about cinema tickets here.

Imagine a lovely night at the movies, lying in your reclining soda, champagne and nibblies at your side, watching the latest movie with wife/husband/lover/person you met in the foyer.

This is something that people can use at their leisure and once again shows your customers that you are thinking about them and want them to have a good time.

You really get the royal treatment with these tickets and though they may cost a bit (i.e. approx $75 for 2 tickets) they may be just the think for your top customers who are spending significant amounts with you.

So there you have it – a few ideas to wrap your minds around if you have not yet thought of anything for the people who make your business a success.

Now as Christmas is almost upon us I want you and your families to be happy and keep safe over this period and look ahead to 2006 to see what ideas you can implement to make your business an even bigger success.

And I’ll be there to help you all the way!

Here’s to your Christmas!