5 Easy Ways to Promote Your Marketing Content

Content marketing as a marketing strategy depends upon the creation of useful, engaging content. But, that content is useless if no one sees it. In order to be effective, it needs to be promoted through a variety of channels and methods. Widespread distribution of your content has the power to supercharge your marketing efforts and spread your content like wildfire.

Here are 5 easy ways to get your content out there and get it seen:

1. Submit to content distributors. This would include article directories and social bookmarking sites. StumbleUpon, Digg, Technorati and Reddit are examples of bookmarking sites that people subscribe to in order to receive the latest articles on topics of interest to them. Distributing your marketing content to these sites will increase exposure for it dramatically.

2. Make it easy for readers to share. “Share icons” located on your blog, social media account or article page allow readers to easily share your content with others. Some popular ones are:

  • “Like” button (FaceBook)
  • TweetMeme (Twitter)
  • LinkedIn share
  • AddThis (social bookmarking sites)

3. Send email newsletters. A monthly or weekly newsletter sends the latest content directly to your target market. These are people who have opted to give you their email addresses and are therefore most interested in what you have to say.

4. Cultivate relationships. If you show interest in the content that others are creating in your niche, you will encourage them to become interested in yours. These people will then spread your content around for you. Reach out to thought leaders, fellow bloggers and others in your industry by commenting on their blogs, guest posting for them and sharing their content. Link to their content in your articles. It’s the best way to get them to recognize you and start sharing your content with their followers.

5. Cross-promote. Any chance you get, use one content vehicle to promote another. For example, add your social media icons to your email signature. Let people opt into an email subscription on your website. Place a link to your website in your blog or directory articles. Remember-all paths should lead back to you!

These ideas for promoting your content are easy to do. They offer you a way to get your content seen by thousands of potential customers across the Web. And, they help you build the relationships that get others to spread your content for you. Start with great content-the kind that engages people and builds your credibility in your niche. Then, get the word out.