Online Promotion Strategy for Dominating the Search Engines

Here is an online promotion strategy that starts with keyword analysis, requires you to build focused content, then adds link building in order to strengthen your position in the search engines. This approach is virtually guaranteed to get you ranking in Google. It is a fairly simple 5 step strategy that requires some dedication, focus and work. But you’ll find it both makes sense and gets results quite quickly.

Step 1 – Analyze your keyword phrases.

Use a tool like Adword Analyzer to find the most potentially lucrative keyword phrases in your niche. Adword Analyzer will give you a list of keywords along with the number of searches done for that phrase, the number of pages competing for ranking, and even the number of sites using AdWords and other pay per click advertising to get clicks on that keyword phrase. There are always a number of possibilities that you can focus on. Don’t just settle for the obvious. Often it is the keyword phrases with fewer searches that you have a better chance of dominating, because the competition is much less stiff.

Step 2 – Select your Keyword Group

Using the data arrived at in Step 1, select a group of closely related keyword phrases that you will focus on in web pages, articles, blogs, and so on. Plan on creating as many as 3 web properties – sites, pages, blogs, Squidoo lenses, etc. – for each keyword phrase in your keyword group. This may seem like a lot of work, but it will allow you to have a serious chance of dominating each of your keywords and gaining traffic from all of them.

Step 3 – Build primary web properties for each keyword phrase

This is very important. Each of the keyword phrases in your keyword group must have a primary web page – whether its in the same site or a dedicated one – that is specifically optimized for that keyword phrase. In other words, focus individual pages on individual KWPs. So, for example, you may have a home page on your primary site dedicated to the KWP “my primary keyword”. Be sure to optimize that page correctly with good focused content, and as much of it as you can come up with.

As suggested, you may decide to use individual pages within your primary site as the primary web properties for each Keyword in your keyword group. Think of each of these pages as a distinctive web property – not just a secondary page to your home page. Make each of these dedicated pages stand on its own with significant optimized content. Use exactly the same optimization principles for each of these pages as you do for your home page. Focus, focus, focus each of these pages on the specific keyword phrase you are going after.

Step 4 – Create secondary web properties for each keyword phrase

Now create other secondary pages also dedicated to each keyword phrase in your keyword group. This can be quite easy to do. For instance, create a Squidoo lense focused on “my primary keyword”. Then create a blog at or dedicated to “my primary keyword”. Be sure to optimize those pages correctly as well. It is important that you not just copy the text from one page to the next. It should be original content in each instance.

5. Build links to all your primary and secondary web properties

Once your targeted web properties are in place and you have a good amount of tightly targeted and optimized content on each of these pages, the emphasis shifts to building links to each of them. Remember, it is not enough just to link to your primary website. Your objective should be to have each of these web properties gain ranking within the search engines and drive traffic.

So they all need inbound links. Interlinking your sites in a strategic way is important. But links should also come from high quality external sources. One of the easiest way to create almost immediate links from third party sites is to write articles and distribute them to a variety of article sites. For more information on this see our article marketing [] strategies.

There are other equally effective ways to get inbound links from external sites. For instance you can employ some of the Web 2.0 techniques we discuss at our Web 2.0 marketing blog. Most of these are quite easy, and result in creating a large number of inbound links very quickly.

Now the pieces are in place to quickly move up the search engine rankings for your entire keyword group. Continue to add content to each of your web properties, always remembering to make it tightly optimized for each keyword phrase. And continue to add third party links by writing articles, adding blog posts, using podcasts, videos, classified ads, and any other method of creating relevant links that will create direct traffic and drive up your search engine rankings.